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Breakfast, is a New Zealand morning news and talk show airing weekday mornings on TV ONE, produced by ONE News. Debuting on 11 August 1997, it was the first of its genre in New Zealand. Originally a two hour show, it has expanded to include a Saturday edition. The weekday broadcasts have also been expanded, by 1 hour. Breakfast's dominance was virtually unchallenged by the other networks until 2008, when TV3 launched Sunrise. Sunrise struggled against Breakfast with the ratings.Sunrise went off air because of finance issues in April 2010 leaving Breakfast the only morning news and talk show in New Zealand again until TV3 launched their second attempt at a morning news show Firstline in 2011 . Breakfast is on a current streak of being the highest-rated morning news and talk show every week since 11 August 1997.