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Full Throttle Saloon is an American reality television series airing on the truTV network. The series provides an inside look at the world's largest biker bar located in Sturgis, South Dakota. Owner Mike Ballard and a full cast of characters race against the clock to serve huge crowds at the Full Throttle Saloon, which is open from 9am to at least 6pm from early April through the end of October and 6:30am to 2am during the annual Sturgis Motorcycle Rally the first full week of August. More than 300,000 people visit the Full Throttle during the annual event, where Ballard and his team are pressured to make a year's salary in a short time window, all while providing patrons an experience they will not forget. The series marks the first time cameras have been allowed to capture every minute. The series premiered on November 10, 2009 and premiered its fourth season on December 19, 2012 with twelve episodes ordered.